Tag > pastured chicken

Farming terms are being used by corporations to market their produce.  For example, 'ayam kampung'.  Ayam Kampung implies a chicken that's roaming around freely.  But the modern day ayam kampung that you purchase is most probably raised in a factory and have never seen the sun or eaten a single blade of grass.   And how about 'Antibiotic Free'?  That has been cleverly marketed to mean 'organic'. Thus a factory raised broiler which may be selling for RM7.50 to RM8.00 per bird is being sold for RM20.00 just by positioning it as antibiotic-free.  It is super profit from consumer ignorance...

Choosing the right breed is important.   In the West, Cornish Crosses ( white feathered broilers) are free-ranged and pastured (grass fed).    In Malaysia, that's not possible.   They will die from heat-stroke. Many in Malaysia choose the Kabir ( a Sasso-type chicken) to free-range.    Like the Cornish Crosses, the Kabir too,   have very high metabolic rates and...