May 19, 2012
Free Range? Pastured? Factory Raised?
Farming terms are being used by corporations to market their produce. For example, 'ayam kampung'. Ayam Kampung implies a chicken that's roaming around freely. But the modern day ayam kampung that you purchase is most probably raised in a factory and have never seen the sun or eaten a single blade of grass.
And how about 'Antibiotic Free'? That has been cleverly marketed to mean 'organic'. Thus a factory raised broiler which may be selling for RM7.50 to RM8.00 per bird is being sold for RM20.00 just by positioning it as antibiotic-free. It is super profit from consumer ignorance and clever marketing.
Here's a video talking about the lexicon of sustainability hijacked by companies:
Here's a video by PEMANDU / ETP with a segment on our farm:
We are the ONLY pastured poultry farm in Malaysia and we have been doing so since 2001!